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The media coverage of Zareena the brand and the designer, has emerged as one of the strongest amongst over 22 designers featured at the event. Zareena has been featured in 60 media stories including newspapers, fashion magazines, UAE and international fashion blogs and broadcast media. The total advertising value for the coverage is estimated at USD 324,640 (AED 1,191,429).
The media coverage of the Forum was extensive, particularly given that the lead-time for the media relations support was less than a week and the event coincided with several major conferences.
The news got featured in primetime evening news on Arabian News Network’s radio channels as well as being publishing by leading Arabic dailies and English media.
The event was attended and covered by the leading Arabic and English dailies, international agencies, regional correspondents as well as broadcast media.
Given the sensitivity of the topics being discussed at the Summit, the coverage tone is also completely positive and incorporating the key messages. The total advertising value for the key coverage captured so far is estimated at US Dollars 233,296.